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Latest articles

How Cathay increased bookings 438% by better understanding the why

Discover how Cathay used UX research and human judgment to drive 438% more bookings and why AI makes evidence-based design decisions more valuable.

The next AI breakthrough may depend on finding 12 people

Discover how specialized human sourcing connects AI teams with verified domain experts to improve model training, evaluation, and performance.

Shoppers don't hate AI. They hate feeling deceived by it.

New Auros research reveals how AI-generated ads are eroding consumer trust and what brands can do to create more trustworthy shopping experiences.

Human judgment belongs inside the AI workflow

Integrate qualified human judgment into AI workflows with Auros to improve model evaluation, uncover failures, and build more trustworthy AI.

How Royal Caribbean turned guest insights into business growth

Discover how Royal Caribbean used guest insights to boost app engagement 26%, improve NPS by 15 points, and increase conversion.