Know what will resonate before you commit the spend.
Recruit the audiences that matter, test messages, concepts, creative, and experiences, and understand the reasons behind the reaction. Use self-service research or managed support to bring customer evidence into decisions while there is still time to act.
More marketing decisions need customer evidence before launch.
Marketing teams are moving faster across more channels, audiences, and campaigns. The challenge is getting credible customer feedback early enough to influence the work without adding weeks to the process.
Internal feedback is not customer feedback
Stakeholders bring useful context, but only the audience can tell you how the message, concept, offer, or experience actually lands.
Performance data explains what happened
Campaign metrics tell you what performed after launch. Research helps explain why it happened and what to change before the next decision.
The audience has to match
Feedback is most useful when it comes from the buyers, customers, prospects, or segments the marketing decision is actually about.
Bring customer evidence into the decisions that shape growth.
Use the platform yourself or add Professional Services when you need more support. Recruit the right audience, test the work, and combine structured responses with richer qualitative feedback while there is still time to act.
Message and positioning research
Understand how target audiences interpret your value proposition, claims, proof points, and language before those choices are locked into campaigns or content.
Creative and campaign testing
Get reactions to ads, video, social creative, campaign concepts, and other executions before launch or while there is still time to optimize.
Concept and offer research
Explore new ideas, propositions, offers, bundles, and campaign directions with the audiences they are designed to influence before committing budget.
Audience and buyer understanding
Understand needs, motivations, barriers, language, purchase drivers, and how different customer or buyer groups think about your category and brand.
AI-moderated qualitative research
Participants can think aloud and respond in their own words while AI moderation asks relevant follow-up questions based on what they say.
Agentic research workflows
Use MCP-enabled workflows to create studies, recruit participants, launch research, and retrieve responses, transcripts, and insights through connected AI tools.
Get feedback from the people the campaign is for.
Recruit consumers, customers, prospects, business buyers, and professionals using demographic, behavioral, professional, and project-specific criteria, with custom recruiting available for harder-to-reach segments across consumer and B2B studies.
7.6M
People in our network
3.2M
Professionals across 140 industries
34
Core markets in our network
Your research and unreleased creative stay scoped to the engagement.
Marketing studies can involve unreleased creative, customer feedback, and recorded sessions. Participants are consented for the specific research activity, and customer materials and study data remain scoped to the engagement.
Engagement-level handling
Creative, screeners, responses, and study data remain scoped to the engagement rather than being pooled into a shared commercial dataset.
Task-specific consent
Participants agree to the specific study and any recording involved before they take part or share feedback.
Research stays research
Research participation is not silently repurposed as training data for a separate AI-data engagement or another client project.
Closer customer understanding leads to better decisions.
Direct customer feedback can sharpen decisions, reveal the reasons behind a reaction, and keep teams grounded in real customer needs.
Auros helps us constantly refocus on what customers want and need. It makes them the center of our universe. We never get stuck with our own assumptions."
5%
Increase in online checkouts
"It allows us to connect with customers and understand customers in much more depth."
"You can see and hear genuine moments of joy and frustration, and that type of feedback is invaluable."
Put one important marketing decision in front of customers.
Tell us what you are deciding, who needs to react, and when the decision has to be made. We can help determine the right audience, study approach, and level of support.
Frequently asked questions
Can’t find the answer you’re looking for? Talk to our team.
What kinds of marketing research can we run?
Teams can test messaging, positioning, campaign concepts, creative, offers, landing pages, digital journeys, and audience assumptions using quantitative and qualitative methods.
Can you reach B2B buyers?
Yes. Recruit by role, industry, seniority, company attributes, experience, and other criteria, with custom recruiting available for harder-to-reach professional audiences.
Can we combine surveys and qualitative feedback?
Yes. Structured questions can be combined with open-ended responses, video, think-aloud feedback, interviews, and other qualitative methods when the study calls for more context.
How does AI moderation help marketers?
Participants can respond in their own words while AI moderation asks relevant follow-up questions based on what they say, adding qualitative depth without requiring a live moderator for every session.
Can research connect to AI workflows?
Yes. MCP-enabled workflows can support study creation, audience recruitment, launch, and retrieval of responses, transcripts, and insights through connected AI tools.
Can Professional Services run the study?
Yes. Your team can run research directly in the platform, use us for recruiting, or add Professional Services for study design, execution, analysis, and delivery.
