UserTesting announced its Model Context Protocol (MCP) Servers — for both UserTesting and User Interviews platforms giving product, design, UX, and research teams direct access from within AI applications including ChatGPT, Claude, Figma Make, and other MCP-compatible clients.
UserTesting announced the launch of Advanced Targeting, a new capability that gives customers direct access to the User Interviews participant network from within the UserTesting platform. The release marks the first major product integration following UserTesting's acquisition of User Interviews, combining two industry-leading participant networks into a single research workflow.
AI adoption is moving faster than most governance frameworks can keep up. Across departments, employees are increasingly turning to AI tools to write content, analyze information, automate tasks, and accelerate decision-making—often without formal approval or oversight. The result is the rise of Shadow AI: the use of AI systems that operate outside established organizational controls.
Forrester analysts joined the research community at UserTesting’s Crafted event in Seattle. The energy was palpable, with passionate researchers and designers eager to evolve their craft responsibly and effectively in the age of AI. A clear takeaway of the event was that building fast doesn’t matter if you’re not building the right thing. As AI makes creation easier, decisions grounded in research and insights become the true differentiator.
Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers.
Early adopters including AJ Bell and CarMax are using the UserTesting for Figma plugin to move from prototype to insight faster—embedding customer feedback directly into design workflows so decisions are informed earlier and risk is reduced before development
