Get closer to the people behind the market.
Recruit the audiences that matter, run research on your timeline, and go beyond the answer to understand the context behind it. From broad consumer segments to hard-to-reach professionals, bring the right people into the decisions your business is making.
More decisions need research. The time and resources have not grown with them.
Insights teams are being asked to answer more questions, reach more specialized audiences, and move faster without sacrificing confidence in the people behind the research.
Right audiences are harder to reach
Broad consumer samples are only part of the job. Many decisions depend on specific buyers, behaviors, roles, professional experience, or hard-to-reach segments.
Speed cannot come at quality's expense
Research only helps when the people participating genuinely match the audience the decision depends on, even when timelines are tight.
An answer is not always enough
Teams often need to understand the motivations, trade-offs, and behaviors behind a response, not just the response itself or the number it produced.
Reach the right people. Understand what is behind the answer.
Use the platform yourself or add Professional Services when you need more support. Recruit the right audience, run the study, and combine structured responses with richer qualitative feedback when the decision calls for it.
Brand and category research
Understand perceptions, needs, behaviors, and competitive context within the categories and markets you serve, with the right audiences represented in the research.
Concept and message testing
See how target audiences interpret, react to, and compare concepts, messages, products, or experiences before you commit to a direction or investment.
Purchase and decision research
Explore what drives consideration, choice, switching, and purchase behavior with the consumers or business buyers who matter to the decision.
Qualitative depth at speed
Use interviews, think-aloud, video feedback, and open-ended research to understand the reasons, motivations, and context behind the answer in less time.
Recruitment for your own studies
When your team runs the research, recruit and screen the consumers or professionals you need, then field the study your way.
Hard-to-reach audience recruiting
Use custom recruiting and managed sourcing when the audience falls outside standard panel reach or requires specialized qualification, professional experience, or niche behaviors.
Move from business question to human insight with less manual work.
AI can accelerate the research workflow without taking people out of the process. Create and launch studies, recruit the right audience, use dynamic follow-up questions, and bring responses, transcripts, and insights into the workflows where decisions happen.
AI-moderated qualitative research
Participants can think aloud and respond in their own words while AI moderation asks relevant follow-up questions based on what they say.
Agentic research workflows
Connect recruitment, study creation, fieldwork, responses, transcripts, and insights into AI-enabled workflows through our technology and MCP, so research can move into the tools your team already uses.
Evidence you can work with
Bring full transcripts, participant responses, recordings, and generated insights into the systems your team already uses for analysis and decision-making.
Know who is behind the insight.
Recruit against the criteria your study actually requires, with screening, professional verification, fraud controls, and managed vetting available depending on the audience and recruiting method.
3.2M
Professionals in the network
34
Core markets in our network
7.6M
People in our network
Clear boundaries for how research data is used.
Research and AI-data engagements are separately commissioned and consented. Research participation is not silently repurposed as training data, and customer materials and study data remain scoped to the engagement.
Project-specific consent
Participants agree to the study they take part in, with consent tied to the specific research activity and engagement.
Scoped to the engagement
Customer materials, participant responses, and study data remain scoped to the engagement rather than being pooled into a shared commercial dataset.
Sessions you can review
When the method includes recorded sessions, you can review the participant experience directly alongside transcripts, responses, and generated insights.
Research that gets teams closer to the customer.
The Auros network has incredible value. The quality is crazy good, especially when we compared it with the feedback we received from customers and potential customers on other platforms.
11%
Rise in online checkouts
"The Auros panel quality is always fantastic. 400+ tests later, we couldn't be happier."
"Quantitative research can only get at the 'what.' Auros really helps us understand the 'why' very quickly."
Start with one question that matters.
Tell us the decision you are trying to make, who you need to understand, and when you need the answer. We can help determine the right audience, research approach, and level of support.
Frequently asked questions
Can’t find the answer you’re looking for? Talk to our team.
What kinds of insights research can I run?
Run concept and message testing, brand and category research, purchase and decision research, qualitative studies, and other custom work depending on the audience and method.
Can we recruit for studies we run?
Yes. Recruit consumers, professionals, or niche audiences through the platform, then field the study yourself or add managed recruiting when the audience is harder to reach.
Can you reach B2B and professional audiences?
Yes. Target by role, industry, seniority, company attributes, skills, and other criteria, with custom recruiting available for specialized or low-incidence professional audiences.
Can we combine quant and qualitative feedback?
Yes. Combine structured questions with interviews, think-aloud, video feedback, or open-ended responses to understand both what people chose and the context behind it.
How does AI moderation work?
Participants respond in their own words while AI moderation asks relevant follow-up questions based on what they say, helping teams uncover more context without moderating every session manually.
Can research fit into agentic workflows?
Yes. Through our technology and MCP, teams can connect audience recruitment, study creation, launch, transcripts, responses, and insights into AI-enabled workflows and tools.
