Highlights From UserTesting’s Crafted 2026: Build Fast, Build Right
Forrester analysts joined the research community at UserTesting’s Crafted event in Seattle. The energy was palpable, with passionate researchers and designers eager to evolve their craft responsibly and effectively in the age of AI. A clear takeaway of the event was that building fast doesn’t matter if you’re not building the right thing. As AI makes creation easier, decisions grounded in research and insights become the true differentiator.
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About Auros
Auros, headquartered in Bellevue, Washington, provides the customer insights and human expertise that product, marketing, and AI research teams need to succeed in the AI era. Backed by a network of 7.6 million verified people and two decades of recruiting and verification infrastructure, Auros is also the company behind UserTesting and User Interviews.
