Auros's Baran Erkel: Human Feedback, AI Agents, and the Future of Product Design
Auros Chief Strategy Officer Baran Erkel sees human feedback becoming a critical layer of the emerging agentic AI stack. Formerly known as UserTesting, Auros is expanding beyond traditional user research by connecting its network of human participants and customer insights directly into AI workflows through technologies such as Model Context Protocol (MCP).
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About Auros
Auros, headquartered in Bellevue, Washington, provides the customer insights and human expertise that product, marketing, and AI research teams need to succeed in the AI era. Backed by a network of 7.6 million verified people and two decades of recruiting and verification infrastructure, Auros is also the company behind UserTesting and User Interviews.
