Auros Chief Strategy Officer Baran Erkel joins CRM Playaz

Auros Chief Strategy Officer Baran Erkel joins the show to walk us through the strategic vision behind their recent high-profile rebrand from UserTesting to Auros.

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About Auros

Auros, headquartered in Bellevue, Washington, provides the customer insights and human expertise that product, marketing, and AI research teams need to succeed in the AI era. Backed by a network of 7.6 million verified people and two decades of recruiting and verification infrastructure, Auros is also the company behind UserTesting and User Interviews.


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